In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

Related Mcqs:

1. The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?

   A. percentage of sales method
   B. affordable method
   C. competitive parity method
   D. objective and task method

2. The information which is collected from sales dealers, sales displays and advertising is classified as ____________?

   A. personal sources
   B. commercial sources
   C. public sources
   D. experimental sources

3. Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

   A. Overall company strategies
   B. Overall company objectives
   C. Overall department objectives
   D. Overall marketing objectives
   E. All of the above 

   Submitted by: Rashid Mehmood

4. The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?

   A. Macro environment
   B. Microenvironment
   C. Both a and b
   D. None of above

5. The assigning of resources to stronger ones to form the weaker markets are classified as ____________?

   A. strategic withdrawal
   B. planned contraction
   C. unplanned withdrawal
   D. both A and B

6. In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?

   A. fluctuating demand
   B. stable demand
   C. unstable demand
   D. freeze demand

7. The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?

   A. customer sales force structure
   B. product sales force structure
   C. indirect sales force structure
   D. territorial sales force structure

8. The sales force structure in which a sales representatives works to sell specific items of product line is classified as?

   A. indirect sales force structure
   B. territorial sales force structure
   C. customer sales force structure
   D. product sales force structure

9. Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?

   A. sales promotion
   B. personal selling
   C. public relations
   D. advertising

10. The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?

    A. promotion mix
    B. marketing communication mix
    C. strategic buyer behavior mix
    D. both a and b