Related Mcqs:

1. If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?

   A. services differentiation
   B. faster differentiation
   C. leverage differentiation
   D. comparative differentiation

2. The network of company’s supply chain and its customers is called?

   A. Value chain
   B. Value delivery network
   C. Both a and b
   D. None of above

3. A company’s value delivery network, the marketers must treat?

   A. Suppliers as partners
   B. Marketing intermediaries as partners
   C. Various publics as partners
   D. Both a and b

4. In marketing channels, the conflict occurs in marketing channels working at same level is classified as?

   A. steep conflict
   B. slope conflict
   C. vertical conflict
   D. horizontal conflict

5. The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?

   A. manufacturer-wholesaler franchise system
   B. manufacturer-retailer franchise system
   C. manufacturer franchise system
   D. none of above

6. The value creation process and value delivery sequence can be divided into ___________?

   A. Three phases
   B. Four phases
   C. Five phases
   D. Six phases

7. The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as?

   A. integrated logistics management
   B. intermodal logistics management
   C. intra-modal logistics management
   D. exclusive logistics management

8. The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?

   A. demand chain planning
   B. supply chain planning
   C. predatory planning
   D. hybrid planning

9. In business buying process, the group who manage and control information flow is classified as?

   A. user
   B. influencer
   C. decider
   D. gatekeeper

10. In the supply chain view, the destination point of the company is _____________?

    A. sales agents
    B. markets
    C. broker firms
    D. escalator