The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?

Related Mcqs:

1. The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?

   A. the horizontal dimension
   B. the vertical dimension
   C. the stretch dimension
   D. the strength dimension

2. According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?

   A. makers
   B. survivors
   C. thinkers
   D. believers

3. According to VALS framework, the consumer’s dimension groups having high resources do not include _________?

   A. innovators
   B. thinkers
   C. achievers
   D. strivers

4. The VALS segmentation main framework dimensions are ________?

   A. consumer motivation
   B. consumer resources
   C. consumer solicitation
   D. both A and B

5. The list of products depending upon long run consumer benefits and consumer satisfaction does not includes?

   A. salutary products
   B. outbound products
   C. deficient products
   D. pleasing products

6. The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

7. The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?

   A. functional resource planning
   B. predatory resource planning
   C. enterprise resource planning
   D. hybrid resource planning

8. The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?

   A. image pricing
   B. channel pricing
   C. customer segment pricing
   D. product-form pricing

9. In brand mantra, the process of making it relevant and meaningful is classified in the dimension of _________?

   A. communication
   B. inspiring
   C. simplifying
   D. straddling

10. The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?

    A. visualization
    B. acquisition
    C. add-on spending
    D. retention