A. visualization
B. acquisition
C. add-on spending
D. retention
Related Mcqs:
- The retention, acquisition and some add-on spending together makes up _________?
A. customer lifetime value
B. brand lifetime value
C. customer equity value
D. portfolio equity value - The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?
A. customer lifetime value
B. customer purchases value
C. customer cost incurred
D. customer relationships - The ‘customer loyalty or retention’ is best classified as __________?
A. marketing external metrics
B. sampling metrics
C. unit metrics
D. procedural metrics - In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?
A. expected products
B. basic product
C. augmented products
D. potential product - If customers perceive that price of product is less than the value it provides to customer then the customer?
A. would buy product
B. would not buy product
C. would get free products
D. would get discount - If customers perceive that price of product is greater than the value it provides to customer then the customer?
A. would get free products
B. would get discount
C. would buy product
D. would not buy product - The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
A. customer size and profile
B. clarity
C. relevance
D. risk profile - The fundamental level of customer’s value hierarchy is ___________?
A. durable goods
B. no durable goods
C. core benefit
D. basic product - According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?
A. expected products
B. basic product
C. augmented products
D. potential product - In fourth level of customer value hierarchy, the marketer converts the expected products into __________?
A. expected products
B. basic product
C. augmented products
D. potential product
