A. customer lifetime value
B. brand lifetime value
C. customer equity value
D. portfolio equity value
Related Mcqs:
- The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?
A. visualization
B. acquisition
C. add-on spending
D. retention - The number of acquisition and its prospect depends on _________?
A. add-on spending
B. retention
C. visualization
D. acquisition - The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
A. line deepening
B. line filling
C. line stretching
D. line consistency - The ‘customer loyalty or retention’ is best classified as __________?
A. marketing external metrics
B. sampling metrics
C. unit metrics
D. procedural metrics - All the products in category and line extensions a seller makes particularly is classified as _________?
A. brand line
B. sub-brand line
C. brand assortment
D. brand endorsement - The Company makes all products in different brand lines is classified as _________?
A. brand endorsement
B. brand mix
C. product mix
D. category assortment - The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?
A. marketing-mix modeling
B. customer-mix modeling
C. data-mix modeling
D. market oriented research - The kind of shoppers that care of their spending and buying products wisely are classified as __________?
A. affinity customers
B. interactive customers
C. service ⁄ quality shoppers
D. price ⁄ value customers - The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?
A. optional product pricing
B. price skimming
C. price penetration
D. product line pricing - In new-task buying mode, the business buyer makes the__________?
A. new decisions
B. modified purchases
C. fewest decision
D. most of the decision
