The ‘customer loyalty or retention’ is best classified as __________?

Related Mcqs:

1. The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?

   A. visualization
   B. acquisition
   C. add-on spending
   D. retention

2. According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?

   A. hard-core loyal
   B. split loyal
   C. shifting loyal
   D. non-switchers

3. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?

   A. esteem
   B. perceived esteem
   C. energized esteem
   D. energized similarities

4. The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

   A. pull strategy
   B. bundle strategy
   C. shallow strategy
   D. push strategy

5. The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

6. The consumers who shift loyalty status from one brand to another are classified as ________?

   A. shifting loyal
   B. hard-core loyal
   C. split loyal
   D. switchers

7. The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?

   A. bundle strategy
   B. shallow strategy
   C. push strategy
   D. pull strategy

8. The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?

   A. inbound promotion
   B. outbound promotion
   C. organizational promotion
   D. consumer promotions

9. The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?

   A. corporate website
   B. marketing website
   C. branding website
   D. viral website

10. The process of managing information about customers to maximize loyalty is said to be _________?

    A. company relationship management
    B. supplier management
    C. retailer’s management
    D. customer relationship management