A. brand line
B. sub-brand line
C. brand assortment
D. brand endorsement
Related Mcqs:
- The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___
A. Australian auctions
B. English auctions
C. Dutch auctions
D. Sealed-bid auctions - The Company makes all products in different brand lines is classified as _________?
A. brand endorsement
B. brand mix
C. product mix
D. category assortment - The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?
A. exclusive distribution
B. exclusive dealing
C. inclusive distribution
D. intensive distribution - When the marketers offer the products which is representation of the category as a whole is classified as ____________?
A. representative heuristic
B. motivation heuristic
C. expectancy heuristic
D. psychological heuristic - The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. left-market stretch - The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?
A. offset
B. buy back arrangement
C. barter
D. compensation deal - The type of auction which have many buyers and only one seller and the bidder raises the price of an offer is classified as _________?
A. English auctions
B. Dutch auctions
C. equalizing-bid auctions
D. Australian auctions - The form of countertrade in which buyer’s and seller’s exchange goods without involving any third party is classified as _________?
A. barter
B. compensation deal
C. offset
D. buy back arrangement - The lot of marketing efforts are required to market the products and services for the product category called?
A. unsought consumer products
B. specialty industrial products
C. industrial augmented products
D. sought primary products - The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
A. augmented product
B. actual product
C. actual ownership
D. tangible products
