A. augmented product
B. actual product
C. actual ownership
D. tangible products
Related Mcqs:
- The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?
A. anchoring heuristic
B. adjusting heuristic
C. availability heuristic
D. geographical heuristic - The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?
A. target profit pricing
B. break-even pricing
C. perceived value pricing
D. target return pricing - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
A. sample
B. coupon
C. premium
D. cash refunds - The lot of marketing efforts are required to market the products and services for the product category called?
A. unsought consumer products
B. specialty industrial products
C. industrial augmented products
D. sought primary products - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling - The act of specific performance offered by one party to another and tangible in nature is classified as __________?
A. service
B. product
C. co-branding
D. None of the above - The set of all goods or services that are offered for sale by a specific buyer is classified as ________?
A. product assortment
B. product mix
C. product system
D. both A and B - The products that consists of activities and benefits offered for sale are called?
A. product membership in category
B. services
C. market segmentation
D. pricing of product