A. augmented product
B. actual product
C. actual ownership
D. tangible products
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Related Mcqs:
- The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?
- A. anchoring heuristic B. adjusting heuristic C. availability heuristic D. geographical heuristic...
- The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?
- A. target profit pricing B. break-even pricing C. perceived value pricing D. target return pricing...
- The customer buying behavior such as little planning before buying products is included in?
- A. convenient specialty products B. unsought products C. sought products D. convenient products...
- The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
- A. sample B. coupon C. premium D. cash refunds...
- The lot of marketing efforts are required to market the products and services for the product category called?
- A. unsought consumer products B. specialty industrial products C. industrial augmented products D. sought primary products...
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
- A. guarantees B. warranties C. labeling D. packaging...
- To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
- A. new task B. modified rebuy C. straight rebuy D. solutions selling...
- The act of specific performance offered by one party to another and tangible in nature is classified as __________?
- A. service B. product C. co-branding D. None of the above...
- The set of all goods or services that are offered for sale by a specific buyer is classified as ________?
- A. product assortment B. product mix C. product system D. both A and B...
- The products that consists of activities and benefits offered for sale are called?
- A. product membership in category B. services C. market segmentation D. pricing of product...
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