When the marketers offer the products which is representation of the category as a whole is classified as ____________?

Related Mcqs:

1. The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?

   A. event marketing B. sponsored marketing C. online marketing D. off deal marketing...

2. The situation in which the company targets whole market with one similar offer is called as?

   A. mass marketing B. segmented marketing C. niche marketing D. micromarketing...

3. The group of firm’s offer a class of products and substitutes for one another is classified as ___________?

   A. industry B. Corporation C. organization D. subsidiary...

4. The guarantees of products by its manufacturers and offer payment terms are classified as _________?

   A. price policy B. distribution policy C. conditions of sale D. territorial rights...

5. The pricing technique is used by sellers that offer their products in the bundles only is classified as __________?

   A. pure bundling pricing B. mix bundling pricing C. Two-part bundle pricing D. optional-feature pricing...

6. All the products in category and line extensions a seller makes particularly is classified as _________?

   A. brand line B. sub-brand line C. brand assortment D. brand endorsement...

7. The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

   A. Product B. Marketing C. Production D. Selling...

8. Global marketers must decide ___________.

   A. Which countries to enter B. How to adapt their product and service features to each country C. How to price their products in different countries D. All of the above...

9. Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

   A. Cross-functional team orientation B. Collaboration model C. Customer orientation D. Management-driven organization...

10. Firstly, the marketers must think about?

    A. Four Cs B. Four Ps C. Four Ds D. Four Ts...