A. would buy product
B. would not buy product
C. would get free products
D. would get discount
Related Mcqs:
- If customers perceive that price of product is greater than the value it provides to customer then the customer?
A. would get free products
B. would get discount
C. would buy product
D. would not buy product - The less involved consumer buying behavior in which customers perceive few differences between brands is called?
A. complex buoying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The price on which it is limit that no less profits would be accepted less than this price is classified as?
A. cost ceiling
B. cost floor
C. price ceiling
D. price floor - The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
A. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing - The price discrimination in which seller charges less to the customers, who buy in large volumes is classified as __________?
A. second-degree price discrimination
B. first-degree price discrimination
C. third-degree discrimination
D. fourth-degree discrimination - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - The customers who are less averse tend to overweight the product failure with___________?
A. high probabilities
B. low probabilities
C. integrate probabilities
D. segregate probabilities
