A. expected products
B. basic product
C. augmented products
D. potential product
Related Mcqs:
- In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?
A. expected products
B. basic product
C. augmented products
D. potential product - According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?
A. expected products
B. basic product
C. augmented products
D. potential product - In third level of customer value hierarchy, the marketer creates the basic products into ___________?
A. expected products
B. basic product
C. augmented products
D. potential product - The fundamental level of customer’s value hierarchy is ___________?
A. durable goods
B. no durable goods
C. core benefit
D. basic product - The marketer who looks forward for the customer’s needs in near future is classified as ____________?
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers - The marketer who discovers the customer solutions which they do not offer is considered as _____________?
A. responsive marketers
B. anticipative marketers
C. creative marketers
D. market driven marketers - According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. product line
B. product class
C. need family
D. product family - The group of products includes the recognized product family in the product hierarchy is classified as __________?
A. product line
B. product class
C. need family
D. product family - If customer’s expectations and products performance matches, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above - If customers perceive that price of product is less than the value it provides to customer then the customer?
A. would buy product
B. would not buy product
C. would get free products
D. would get discount
