A. expected products
B. basic product
C. augmented products
D. potential product
Related Mcqs:
- In fourth level of customer value hierarchy, the marketer converts the expected products into __________?
A. expected products
B. basic product
C. augmented products
D. potential product - According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?
A. expected products
B. basic product
C. augmented products
D. potential product - In third level of customer value hierarchy, the marketer creates the basic products into ___________?
A. expected products
B. basic product
C. augmented products
D. potential product - The fundamental level of customer’s value hierarchy is ___________?
A. durable goods
B. no durable goods
C. core benefit
D. basic product - The marketer who looks forward for the customer’s needs in near future is classified as ____________?
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers - The marketer who discovers the customer solutions which they do not offer is considered as _____________?
A. responsive marketers
B. anticipative marketers
C. creative marketers
D. market driven marketers - The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?
A. visualization
B. acquisition
C. add-on spending
D. retention - If customer’s expectations and products performance matches, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above - According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. product line
B. product class
C. need family
D. product family - The group of products includes the recognized product family in the product hierarchy is classified as __________?
A. product line
B. product class
C. need family
D. product family
