A. innovators
B. thinkers
C. achievers
D. strivers
Related Mcqs:
- According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?
A. makers
B. survivors
C. thinkers
D. believers - The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?
A. the stretch dimension
B. the strength dimension
C. the horizontal dimension
D. the vertical dimension - The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?
A. the horizontal dimension
B. the vertical dimension
C. the stretch dimension
D. the strength dimension - The VALS segmentation main framework dimensions are ________?
A. consumer motivation
B. consumer resources
C. consumer solicitation
D. both A and B - The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain - The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?
A. hard-core loyal
B. split loyal
C. shifting loyal
D. non-switchers - The market consists of a set of consumers having income, access and interest in a product is called ____________?
A. target market
B. penetrated market
C. potential market
D. available market - The religious groups and trade-union groups are best classified in _____________?
A. primary groups
B. secondary groups
C. membership groups
D. transaction groups
