The VALS segmentation main framework dimensions are ________?

Related Mcqs:

1. The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?

   A. the stretch dimension B. the strength dimension C. the horizontal dimension D. the vertical dimension...

2. The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?

   A. the horizontal dimension B. the vertical dimension C. the stretch dimension D. the strength dimension...

3. According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?

   A. makers B. survivors C. thinkers D. believers...

4. According to VALS framework, the consumer’s dimension groups having high resources do not include _________?

   A. innovators B. thinkers C. achievers D. strivers...

5. The effective segmentation criteria does not include _________?

   A. measureable B. accessible and substantial C. actionable and differential D. loyalty and switching patterns...

6. The market segmentation based on customers seeking brands that deliver benefits is example of

   A. geographic segmentation B. income segmentation C. psychographic segmentation D. benefit segmentation...

7. In market segmentation evaluation, the factors must be considered are?

   A. segment size and growth B. segment structural attractiveness C. company objective and resources D. all of above...

8. The segmentation based on climate basis is an example of?

   A. geographic segmentation B. demographic segmentation C. psychographic segmentation D. behavioral segmentation...

9. The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?

   A. geographic segmentation B. demographic segmentation C. psychographic segmentation D. behavioral segmentation...

10. The segmentation of market in groups having similar needs and wants is known as?

    A. intermarket segmentation B. intramarket segmentation C. income segmentation D. psychographic segmentation...