A. consumer motivation
B. consumer resources
C. consumer solicitation
D. both A and B
Related Mcqs:
- The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?
A. the stretch dimension
B. the strength dimension
C. the horizontal dimension
D. the vertical dimension - The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?
A. the horizontal dimension
B. the vertical dimension
C. the stretch dimension
D. the strength dimension - According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?
A. makers
B. survivors
C. thinkers
D. believers - According to VALS framework, the consumer’s dimension groups having high resources do not include _________?
A. innovators
B. thinkers
C. achievers
D. strivers - The effective segmentation criteria does not include _________?
A. measureable
B. accessible and substantial
C. actionable and differential
D. loyalty and switching patterns - The market segmentation based on customers seeking brands that deliver benefits is example of
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation - In market segmentation evaluation, the factors must be considered are?
A. segment size and growth
B. segment structural attractiveness
C. company objective and resources
D. all of above - The segmentation based on climate basis is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The segmentation of market in groups having similar needs and wants is known as?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation
