The consumer’s primary motivation does not include _________?

Related Mcqs:

1. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

3. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

   A. consumer to business domain
   B. consumer to consumer domain
   C. business to consumer domain
   D. business to business domain

4. The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?

   A. the horizontal dimension
   B. the vertical dimension
   C. the stretch dimension
   D. the strength dimension

5. The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?

   A. threat of new entrants
   B. threat of rivalry
   C. threat of substitute products
   D. opportunity to alliance

6. The effective segmentation criteria does not include _________?

   A. measureable
   B. accessible and substantial
   C. actionable and differential
   D. loyalty and switching patterns

7. The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

8. The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

9. The consumers who are used to buy only brand all the time are classified as _________?

   A. shifting loyal
   B. hard-core loyal
   C. split loyal
   D. switchers

10. The brand element ‘building brand’ does not include _________?

    A. adaptable
    B. memorable
    C. meaningful
    D. likeable