A. consideration set
B. availability set
C. total set of brands
D. brands awareness
Related Mcqs:
- If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The pricing strategy in which the standard markup is added into the cost of market offering is classified as?
A. marginal pricing
B. cost plus pricing
C. markup pricing
D. both b and c - The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called?
A. channel view marketing
B. adaptation marketing
C. sustainable marketing
D. executive style marketing - In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?
A. fluctuating demand
B. stable demand
C. unstable demand
D. freeze demand - The market demand relevant to industry marketing expenditure show infinity, is said to be _____________?
A. market potential
B. market demand
C. product potential
D. share potential - Considering products and service classification, the marketing offering such as furniture is an example of?
A. specialty products
B. non-shopping products
C. augmented products
D. shopping products - The criteria for choosing the brand elements are classified as __________?
A. memorable
B. meaningful
C. likeable
D. all of the above - The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system - In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing
