Considering products and service classification, the marketing offering such as furniture is an example of?

Related Mcqs:

1. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

2. Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?

   A. sales promotion
   B. personal selling
   C. public relations
   D. advertising

3. Swedish furniture giant IKEA targets middle class segment at global scale is an example of?

   A. intermarket segmentation
   B. intramarket segmentation
   C. income segmentation
   D. psychographic segmentation

4. The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

   A. pull strategy
   B. bundle strategy
   C. shallow strategy
   D. push strategy

5. Considering the franchise organization, the independent business people involved other than service organization is represented as?

   A. specialty line handlers
   B. corporate units
   C. franchisor
   D. franchisee

6. Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?

   A. selective market
   B. super market
   C. extensive market
   D. exclusive market

7. According to service quality model, the ability to provide the service accurately and dependably is classified as __________?

   A. empathy
   B. reliability
   C. responsiveness
   D. assurance

8. The determinants of service quality in service-quality model includes ____________?

   A. reliability and empathy
   B. responsiveness
   C. assurance and tangibles
   D. all of the above

9. The criteria or standard of how marketing offering meet the initial demand is classified as _____________?

   A. consideration set
   B. availability set
   C. total set of brands
   D. brands awareness

10. Considering marketing channels, the examples of merchants are ___________?

    A. retailers and wholesalers
    B. sales agents and brokers
    C. transportation companies
    D. independent warehouses