A. marginal pricing
B. cost plus pricing
C. markup pricing
D. both b and c
Related Mcqs:
- If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?
A. promotional pricing
B. geographical pricing
C. cyclical pricing
D. short term pricing - The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?
A. First degree
B. Second degree
C. Third degree
D. Fourth degree - The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing - When the captive product pricing is used for services then this pricing strategy is classified as?
A. two-part pricing
B. combine pricing
C. double pricing
D. optional part pricing - The pricing strategy in which the products are differentiated on the basis of value added features is classified as?
A. differentiated pricing
B. competitive pricing
C. value added pricing
D. quality added pricing - The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?
A. optional product pricing
B. skimming pricing
C. penetration pricing
D. captive product pricing - The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?
A. learning pricing
B. marginal pricing
C. competition based pricing
D. demand based pricing - The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?
A. market penetration pricing
B. market skimming pricing
C. quality leadership pricing
D. push pricing strategy - The pricing strategy in which the price set must cover the product cost plus target profit is classified as?
A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing
