A. threat of new entrants
B. threat of rivalry
C. threat of substitute products
D. opportunity to alliance
Related Mcqs:
- The consumer’s primary motivation does not include _________?
A. ideals
B. leadership
C. achievement
D. self-expression - The effective segmentation criteria does not include _________?
A. measureable
B. accessible and substantial
C. actionable and differential
D. loyalty and switching patterns - The brand element ‘building brand’ does not include _________?
A. adaptable
B. memorable
C. meaningful
D. likeable - The types of conflict that can occur in marketing channels of a product does not include _________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - The pricing strategy in which the company determines price it will make the targeted return is classified as?
A. target return pricing
B. markup return pricing
C. learning pricing
D. marginal pricing - That minor stimuli which determines when and how customer will respond in certain way is called?
A. perception
B. cues
C. motives
D. both a and c - The minor stimuli that determines when and where customer responds is classified as__________?
A. drive
B. motivation
C. learning
D. cues - The indicator which determines future value and growth is classified as __________?
A. brand value
B. brand strength
C. brand awareness
D. brand knowledge - The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The list of products depending upon long run consumer benefits and consumer satisfaction does not includes?
A. salutary products
B. outbound products
C. deficient products
D. pleasing products
