The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?

Related Mcqs:

1. The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?

   A. market segmentation
   B. targeting the market
   C. undifferentiated marketing
   D. differentiated marketing

2. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

3. When the firm concentrates on serving needs of any specific customer group, it is considered as __________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

4. A company which satisfies the needs of customers with same products are considered as __________?

   A. competitor’s
   B. industry
   C. Corporation
   D. organization

5. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

   A. attainable segment
   B. measureable segment
   C. accessible segment
   D. substantial segment

6. According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?

   A. physiological needs
   B. social and safety needs
   C. esteem needs
   D. self-actualization needs

7. The segmentation of market in groups having similar needs and wants is known as?

   A. intermarket segmentation
   B. intramarket segmentation
   C. income segmentation
   D. psychographic segmentation

8. The division of market on the basis of separate needs and behaviors is called?

   A. market segmentation
   B. targeting
   C. differentiation
   D. positioning

9. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

   A. Reactive market orientation
   B. Proactive marketing orientation
   C. Total market orientation
   D. Impulsive market orientation

10. The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called?

    A. channel view marketing
    B. adaptation marketing
    C. sustainable marketing
    D. executive style marketing