Identifying Market Segments and Targets

A. product specialization
B. market specialization
C. single product concentration
D. mass customization

A. the stretch dimension
B. the strength dimension
C. the horizontal dimension
D. the vertical dimension

A. non-believers
B. believers
C. strivers
D. non-strivers

A. non-believers
B. believers
C. strivers
D. non-strivers

A. actualizes
B. non-actualizes
C. makers
D. non-makers

A. strivers
B. non-strivers
C. non-believers
D. believers

A. savvy shoppers
B. non-savvy shoppers
C. enthusiast
D. non-enthusiast

A. survivors
B. non-survivors
C. destroyers
D. makers

A. traditionalist
B. savvy shoppers
C. overwhelmed
D. non-enthusiast

A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix