A. survivors
B. non-survivors
C. destroyers
D. makers
Related Mcqs:
- The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The group of people with traditional values and like to buy brands they have already heard is classified as _________?
A. non-traditionalist
B. traditionalist
C. non-enthusiast
D. enthusiast - In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
A. bonding
B. brand relationship
C. brand evidence
D. brand existence - The offering of all brands and the brand lines by a particular Company is considered as __________?
A. Company portfolio
B. brand portfolio
C. brand line portfolio
D. corporate portfolio - In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline - The people who seek products with functional or practical purposes are considered as _________?
A. makers
B. destroyers
C. non-makers
D. non-destroyers - The group of people who are self-sufficient and down-to-earth are considered as _________?
A. non-makers
B. non-destroyers
C. makers
D. destroyers - The comparison of brand equity from thousands of different brands with several categories is called _________?
A. brand preference valuator
B. brand asset valuator
C. brand similarities valuator
D. brand differences valuator - The comparison of brand equity from thousands of different brands with several categories is called _________?
A. brand preference valuator
B. brand asset valuator
C. brand similarities valuator
D. brand differences valuator
