The conventional people with concrete beliefs and conservative are called ___________?

Related Mcqs:

1. A company’s survey to access people’s knowledge, preferences and beliefs are classified as __________?

   A. survey research
   B. focus group researcher
   C. ethnographic research
   D. observational research

2. The small, conventional and unconventional marketing attacks are classified as ___________?

   A. geographic attack
   B. encirclement attack
   C. flank attack
   D. guerilla attack

3. The shared values, norms, stories and beliefs characterizing the organization are called __________?

   A. organizational culture
   B. departmental culture
   C. business environment
   D. analytical environment

4. According to expectancy model, the process of altering beliefs about the brand is classified as___________?

   A. technical repositioning
   B. product repositioning
   C. psychological repositioning
   D. physiological repositioning

5. The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?

   A. customer preferences
   B. product similarities
   C. brand knowledge
   D. product difference

6. The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?

   A. management information system
   B. marketing information system
   C. financial information system
   D. corporate information system

7. The role of people in buying decision consists of ___________?

   A. influencer and initiator
   B. decider
   C. buyer and user
   D. all of the above

8. The kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called?

   A. direct mail marketing
   B. kiosk marketing
   C. catalog marketing
   D. premium marketing

9. The group of customers who follows a majority of people before buying innovative products is called?

   A. late majority
   B. early majority
   C. laggard
   D. early adopter

10. The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________?

    A. visualizations
    B. personifications
    C. laddering
    D. associations