A. organizational culture
B. departmental culture
C. business environment
D. analytical environment
Related Mcqs:
- According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________?
A. narrative branding
B. explained branding
C. potential branding
D. weak branding - The conventional people with concrete beliefs and conservative are called ___________?
A. non-believers
B. believers
C. strivers
D. non-strivers - A company’s survey to access people’s knowledge, preferences and beliefs are classified as __________?
A. survey research
B. focus group researcher
C. ethnographic research
D. observational research - According to expectancy model, the process of altering beliefs about the brand is classified as___________?
A. technical repositioning
B. product repositioning
C. psychological repositioning
D. physiological repositioning - The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?
A. customer preferences
B. product similarities
C. brand knowledge
D. product difference - To create strategy between demand and supply, the peak time efficiency, shared services and increased service participation are strategies of ________?
A. descriptive side
B. demand side
C. supply side
D. complementary side - Considering the franchise organization, the independent business people involved other than service organization is represented as?
A. specialty line handlers
B. corporate units
C. franchisor
D. franchisee - A structured way to distribute the insights within the organization is called __________?
A. marketing dashboards
B. customer dashboards
C. stakeholder’s dashboards
D. unit dashboards - Permanent and ordered division in society on basis of values and interests is called?
A. social class
B. culture
C. subculture
D. both b and c
