Identifying Market Segments and Targets

A. mass customization
B. individual empowerment
C. super segments
D. customaries

A. non-makers
B. non-destroyers
C. makers
D. destroyers

A. acid test
B. profitability test
C. product positioning strategy
D. segment attractiveness

A. makers
B. survivors
C. thinkers
D. believers

A. non-traditionalist
B. traditionalist
C. non-enthusiast
D. enthusiast

A. loyalty
B. competitor’s brands
C. strengths
D. weaknesses

A. micro segment
B. niche segments
C. super segments
D. similar segments

A. motivators
B. non-motivators
C. achievers
D. non-thinkers

A. split loyal
B. switchers
C. shifting loyal
D. hard-core loyal

A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers