The set of segments which share some profitable similarities are classified as ________?

Related Mcqs:

1. The market coverage strategy which captures the large share of one or more segments is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

2. The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?

   A. optional product pricing
   B. price skimming
   C. price penetration
   D. product line pricing

3. In growth-share matrix, the high growth and high share SBU’s are considered as?

   A. Stars
   B. Cash Cows
   C. Question marks
   D. Dogs

4. The company may expand its share in market is shown in share-penetration index, which is _____________?

   A. low market penetration index
   B. high market penetration index
   C. fixed index
   D. zero index

5. The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?

   A. segment identification
   B. segment attractiveness
   C. solution based segmentation
   D. need based segmentation

6. The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

   A. individual marketing
   B. differentiated marketing
   C. mass marketing
   D. niche marketing

7. When any firm sells its market offering too many different market segments, it is classified as _________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

8. The potential profitable but less loyal group is of?

   A. Butterflies
   B. Strangers
   C. True friends
   D. Barnacles

9. Both loyal and profitable group of customers is considered as?

   A. Strangers
   B. Butterflies
   C. Barnacles
   D. True friends

10. The highly loyal but less potential profitable customer’s group is of?

    A. Butterflies
    B. Barnacles
    C. True friends
    D. Strangers