A. Strangers
B. Butterflies
C. Barnacles
D. True friends
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Related Mcqs:
- The potential profitable but less loyal group is of?
- A. Butterflies B. Strangers C. True friends D. Barnacles...
- The highly loyal but less potential profitable customer’s group is of?
- A. Butterflies B. Barnacles C. True friends D. Strangers...
- The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
- A. low-quality trap B. fragile-market-share trap C. shallow-pockets trap D. price-war traps...
- The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
- A. involuntary franchising B. voluntary chain C. involuntary chain D. voluntary franchising...
- The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
- A. attainable segment B. measureable segment C. accessible segment D. substantial segment...
- The market segment which is large enough or profitable enough to be served is known as?
- A. attainable segment B. measureable segment C. accessible segment D. substantial segment...
- The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?
- A. optional product pricing B. price skimming C. price penetration D. product line pricing...
- The strategic plan to carry activities for profitable business unit is the activity of _________?
- A. business unit level B. division level C. decision level D. corporate level...
- The consumers who remain loyal to two or three brands are classified as _______?
- A. split loyal B. switchers C. shifting loyal D. hard-core loyal...
- The hard core loyal helps company to identify its product _________?
- A. strengths B. weaknesses C. loyalty D. competitor’s brands...
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