A. Strangers
B. Butterflies
C. Barnacles
D. True friends
Related Mcqs:
- The potential profitable but less loyal group is of?
A. Butterflies
B. Strangers
C. True friends
D. Barnacles - The highly loyal but less potential profitable customer’s group is of?
A. Butterflies
B. Barnacles
C. True friends
D. Strangers - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
A. involuntary franchising
B. voluntary chain
C. involuntary chain
D. voluntary franchising - The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The market segment which is large enough or profitable enough to be served is known as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?
A. optional product pricing
B. price skimming
C. price penetration
D. product line pricing - The strategic plan to carry activities for profitable business unit is the activity of _________?
A. business unit level
B. division level
C. decision level
D. corporate level - The consumers who remain loyal to two or three brands are classified as _______?
A. split loyal
B. switchers
C. shifting loyal
D. hard-core loyal - The hard core loyal helps company to identify its product _________?
A. strengths
B. weaknesses
C. loyalty
D. competitor’s brands
