A. business unit level
B. division level
C. decision level
D. corporate level
Related Mcqs:
- The strategic business unit with low market share and high market growth is considered as?
A. Cash Cows
B. Stars
C. Dogs
D. Question marks - The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The retail business built on a place that is owned, planned and developed as single business unit is classified as?
A. shopping center
B. specialty center
C. corporate center
D. warehouse club center - The potential profitable but less loyal group is of?
A. Butterflies
B. Strangers
C. True friends
D. Barnacles - Both loyal and profitable group of customers is considered as?
A. Strangers
B. Butterflies
C. Barnacles
D. True friends - The highly loyal but less potential profitable customer’s group is of?
A. Butterflies
B. Barnacles
C. True friends
D. Strangers - The market segment which is large enough or profitable enough to be served is known as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?
A. optional product pricing
B. price skimming
C. price penetration
D. product line pricing - The set of segments which share some profitable similarities are classified as ________?
A. micro segment
B. niche segments
C. super segments
D. similar segments - The collection of activities used to sell products too directly to end user for non-business use is classified as?
A. inter-modeling
B. distribution operation
C. wholesaling
D. retailing
