The collection of activities used to sell products too directly to end user for non-business use is classified as?

Related Mcqs:

1. The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. The wholesaling which is done directly to buyers or sellers rather than wholesaling through non-dependent wholesalers is classified as?

   A. manufacturer’s sales branches
   B. brokers
   C. agent
   D. drop shippers

3. If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as

   A. direct channel
   B. indirect channel
   C. flexible channel
   D. static channel

4. The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?

   A. exclusive distribution
   B. exclusive dealing
   C. inclusive distribution
   D. intensive distribution

5. The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?

   A. shallow strategy
   B. push strategy
   C. pull strategy
   D. bundle strategy

6. The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?

   A. jobbers
   B. shoppers
   C. market stoppers
   D. brokers

7. The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

   A. vertical channel conflict
   B. horizontal channel conflict
   C. sealed channel conflict
   D. multi-channel conflict

8. The retail business built on a place that is owned, planned and developed as single business unit is classified as?

   A. shopping center
   B. specialty center
   C. corporate center
   D. warehouse club center

9. The direct marketing through which products are sold directly to customer on phone call is classified as?

   A. telephone marketing
   B. online marketing
   C. offline marketing
   D. None of these

10. The channel system of company sells its products directly to its customers is classified as

    A. direct marketing channel
    B. indirect marketing channel
    C. descriptive channels
    D. functional channels