A. consumer products
B. industrial products
C. augmented products
D. specialty products
0
The pricing strategies related to product mix consists of?
0
The maintenance and business advisory services are included in
A. product bundle pricing
B. by-product pricing
C. captive product pricing
D. all of above
0
Finding and developing the alternative concepts is part of?
A. business services
B. business supplies
C. industry capital items
D. accessory equipment
0
The competitors in the growth stage of product life cycle are?
A. concept development
B. product development
C. customer retention
D. supply chain management
0
In PLC stages, the stage in which the company’s investment costs mount is classified as?
A. few
B. growing number
C. stable but begins declining
D. declining number
0
The distribution of branded products through one or few outlets is called?
A. testing stage
B. development stage
C. buying stage
D. merger stage
0
The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called?
A. unsought products
B. industrial products
C. specialty products
D. augmented products
0
The two broad strategies for new products are?
A. optional product allowances
B. seasonal allowances
C. functional allowances
D. promotional allowances
0
In PLC stages, the stage in which sales and profits declines is called?
A. market skimming pricing
B. market penetration pricing
C. product line pricing
D. both a and b
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