A. concept development
B. product development
C. customer retention
D. supply chain management
Related Mcqs:
- Finding new ways to create more satisfying products for customers is called?
A. customer centered product development
B. team based product development
C. systematic product development
D. concentration based development - Finding new segments and new users which can result in increased consumption of market offering is said to be?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market - The product failure that cause opportunity cost of finding other market offering is classified as_________?
A. time risk
B. cost risk
C. availability risk
D. choice risk - The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?
A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance - The first step in process of developing new-product must be?
A. idea generation
B. idea screening
C. concept development and testing
D. business analysis - For developing new products, the company must know its?
A. markets
B. consumers
C. competitors
D. all of above - The activities in researching and developing with high quality is the part of _________?
A. the customer acquisition process
B. the new-offering process
C. the product-sensing process
D. the fulfill management process - The ‘preplanned funeral services’ are classified as?
A. unsought services
B. augmented services
C. industrial services
D. specialty products - The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as?
A. category killer
B. discount killer
C. limited inbound retailers
D. limited outbound retailers - The factory outlets and ware house clubs are classified as types of?
A. independent super retailer
B. off-price retailer
C. on-price retailer
D. independent off-price retailer