A. guarantees
B. warranties
C. labeling
D. packaging
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Related Mcqs:
- The distribution strategy which considers some intermediaries to carry particular product is defined as ________?
- A. intensive distribution B. selective distribution C. exclusive distribution D. descriptive distribution...
- If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
- A. 4 B. 6 C. 24 D. 30...
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
- A. guarantees B. warranties C. labeling D. packaging...
- In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
- A. product line B. product class C. need family D. product family...
- The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix...
- The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
- A. left-market stretch B. down-market stretch C. up-market stretch D. Two-way stretch...
- The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
- A. by-product pricing B. optional-feature pricing C. product line pricing D. Two-part pricing...
- The strategic plan to carry activities for profitable business unit is the activity of _________?
- A. business unit level B. division level C. decision level D. corporate level...
- The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?
- A. shallow strategy B. push strategy C. pull strategy D. bundle strategy...
- The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
- A. line deepening B. line filling C. line stretching D. line consistency...
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