A. Butterflies
B. Barnacles
C. True friends
D. Strangers
Related Mcqs:
- The potential profitable but less loyal group is of?
A. Butterflies
B. Strangers
C. True friends
D. Barnacles - Both loyal and profitable group of customers is considered as?
A. Strangers
B. Butterflies
C. Barnacles
D. True friends - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base - The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior - The highly automated storage house to receive products from various suppliers, fill area efficiently and send orders to customers efficiently is classified as?
A. exclusive center
B. distribution center
C. inbound center
D. outbound center - The estimation of potential buyers and estimation of potential purchases is classified as ____________?
A. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method - The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
A. involuntary franchising
B. voluntary chain
C. involuntary chain
D. voluntary franchising - The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?
A. optional product pricing
B. price skimming
C. price penetration
D. product line pricing - The consumers who remain loyal to two or three brands are classified as _______?
A. split loyal
B. switchers
C. shifting loyal
D. hard-core loyal
