A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment
Related Mcqs:
- The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
A. acid test
B. profitability test
C. product positioning strategy
D. segment attractiveness - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The segment that could be reached easily and well served is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?
A. geographic segmentation
B. gender segmentation
C. psychographic segmentation
D. behavioral segmentation - The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness - The potential profitable but less loyal group is of?
A. Butterflies
B. Strangers
C. True friends
D. Barnacles - Both loyal and profitable group of customers is considered as?
A. Strangers
B. Butterflies
C. Barnacles
D. True friends - The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?
A. optional product pricing
B. price skimming
C. price penetration
D. product line pricing - The strategic plan to carry activities for profitable business unit is the activity of _________?
A. business unit level
B. division level
C. decision level
D. corporate level - The set of segments which share some profitable similarities are classified as ________?
A. micro segment
B. niche segments
C. super segments
D. similar segments
