A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment
Related Mcqs:
- The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
A. acid test
B. profitability test
C. product positioning strategy
D. segment attractiveness - The market segment which is large enough or profitable enough to be served is known as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - If men and women responds differently to the marketing efforts for fast food then the segment should be considered as?
A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation - If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?
A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?
A. competitor centered company
B. customer centered company
C. profit centered company
D. market centered company - Swedish furniture giant IKEA targets middle class segment at global scale is an example of?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation - Evaluation of the profitability of each segment is called?
A. Targeting
B. Market segmentation
C. Positioning
D. Differentiation - The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?
A. geographic segmentation
B. gender segmentation
C. psychographic segmentation
D. behavioral segmentation
