The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?

Related Mcqs:

1. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence B. brand relevance C. performance D. advantage...

2. The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?

   A. acid test B. profitability test C. product positioning strategy D. segment attractiveness...

3. In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?

   A. presence B. brand relevance C. brand performance D. advantage...

4. The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?

   A. profit centered company B. market centered company C. competitor centered company D. customer centered company...

5. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension B. sub-brand C. parent brand D. product extension...

6. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

   A. brand value chain B. company supply chain C. direct supply chain D. indirect supply chain...

7. The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as?

   A. supply chain management B. marketing channels C. delivery channels D. value delivery network...

8. The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?

   A. desirability B. deliverability C. differentiability D. feasibility...

9. The pricing strategy in which the company determines price it will make the targeted return is classified as?

   A. target return pricing B. markup return pricing C. learning pricing D. marginal pricing...

10. The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?

    A. markup pricing B. target return pricing C. target return costing D. markup costing...