A. markup pricing
B. target return pricing
C. target return costing
D. markup costing
Related Mcqs:
- The pricing strategy in which the company determines price it will make the targeted return is classified as?
A. target return pricing
B. markup return pricing
C. learning pricing
D. marginal pricing - Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?
A. Cost of investment on marketing
B. Relative market share
C. Market growth rate
D. Relative market share plus market growth rate - The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________?
A. escalator clauses
B. reduction of discounts
C. unbundling
D. delayed quotation pricing - The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?
A. competitor centered company
B. customer centered company
C. profit centered company
D. market centered company - The kind of marketing through which company connect with targeted segments on one to one interaction basis is classified as?
A. event marketing
B. stress marketing
C. direct marketing
D. indirect marketing - If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?
A. $45.25
B. $40.25
C. $36.25
D. $32.25 - The unstructured technique that allows a possible range of responses is classified as ________?
A. quantitative measures
B. qualitative measures
C. open-ended questionnaire
D. close-ended questionnaire - The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?
A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses - The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as __________?
A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses - The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?
A. open-ended questionnaire
B. close-ended questionnaire
C. quantitative measures
D. qualitative measures
