The unstructured technique that allows a possible range of responses is classified as ________?

Related Mcqs:

1. The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?

   A. markup pricing
   B. target return pricing
   C. target return costing
   D. markup costing

2. The testing technique in which researchers measure customers responses to new products is called?

   A. controlled test markets
   B. simulated test markets
   C. free test markets
   D. uncontrolled test markets

3. The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?

   A. line consistency
   B. line stretching
   C. line filling
   D. line depth

4. The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

   A. line deepening
   B. line filling
   C. line stretching
   D. line consistency

5. The price cutting technique leads to various possible traps including __________?

   A. price-war traps
   B. shallow-pockets traps
   C. low-quality traps
   D. all of above

6. In close-ended question in which the question with three or more possible answers is classified as ________?

   A. semantic differential
   B. Likert scale
   C. multiple choice
   D. dichotomous

7. The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as_________?

   A. discrimination
   B. motivation drive
   C. motivation cue
   D. behavior learning

8. The distinguishing psychological traits that lead to responses to environmental stimuli are classified as ___________?

   A. personality
   B. self-goals
   C. self-values
   D. self-motivation

9. The customer’s emotional responses in relation to the brand are classified as _________?

   A. brand imagery
   B. brand feelings
   C. brand salience
   D. brand performance

10. In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as ___________?

    A. multiple choice
    B. dichotomous
    C. semantic differential
    D. Likert scale