A. quantitative measures
B. qualitative measures
C. open-ended questionnaire
D. close-ended questionnaire
Related Mcqs:
- The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?
A. markup pricing
B. target return pricing
C. target return costing
D. markup costing - The testing technique in which researchers measure customers responses to new products is called?
A. controlled test markets
B. simulated test markets
C. free test markets
D. uncontrolled test markets - The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?
A. line consistency
B. line stretching
C. line filling
D. line depth - The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
A. line deepening
B. line filling
C. line stretching
D. line consistency - The price cutting technique leads to various possible traps including __________?
A. price-war traps
B. shallow-pockets traps
C. low-quality traps
D. all of above - In close-ended question in which the question with three or more possible answers is classified as ________?
A. semantic differential
B. Likert scale
C. multiple choice
D. dichotomous - The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as_________?
A. discrimination
B. motivation drive
C. motivation cue
D. behavior learning - The distinguishing psychological traits that lead to responses to environmental stimuli are classified as ___________?
A. personality
B. self-goals
C. self-values
D. self-motivation - The customer’s emotional responses in relation to the brand are classified as _________?
A. brand imagery
B. brand feelings
C. brand salience
D. brand performance - In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as ___________?
A. multiple choice
B. dichotomous
C. semantic differential
D. Likert scale