A. quantitative measures
B. qualitative measures
C. open-ended questionnaire
D. close-ended questionnaire
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Related Mcqs:
- The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?
- A. markup pricing B. target return pricing C. target return costing D. markup costing...
- The testing technique in which researchers measure customers responses to new products is called?
- A. controlled test markets B. simulated test markets C. free test markets D. uncontrolled test markets...
- The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?
- A. line consistency B. line stretching C. line filling D. line depth...
- The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
- A. line deepening B. line filling C. line stretching D. line consistency...
- The price cutting technique leads to various possible traps including __________?
- A. price-war traps B. shallow-pockets traps C. low-quality traps D. all of above...
- In close-ended question in which the question with three or more possible answers is classified as ________?
- A. semantic differential B. Likert scale C. multiple choice D. dichotomous...
- The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as_________?
- A. discrimination B. motivation drive C. motivation cue D. behavior learning...
- The distinguishing psychological traits that lead to responses to environmental stimuli are classified as ___________?
- A. personality B. self-goals C. self-values D. self-motivation...
- The customer’s emotional responses in relation to the brand are classified as _________?
- A. brand imagery B. brand feelings C. brand salience D. brand performance...
- In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as ___________?
- A. multiple choice B. dichotomous C. semantic differential D. Likert scale...
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