The testing technique in which researchers measure customers responses to new products is called?

Related Mcqs:

1. The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?

   A. open-ended questionnaire
   B. close-ended questionnaire
   C. quantitative measures
   D. qualitative measures

2. The customized products and services for customers and interaction to individual customers are the part of _________?

   A. retailer’s management
   B. customer relationship management
   C. Company relationship management
   D. supplier management

3. The unstructured technique that allows a possible range of responses is classified as ________?

   A. quantitative measures
   B. qualitative measures
   C. open-ended questionnaire
   D. close-ended questionnaire

4. The products that customers buy after comparing suitability of products are classified as?

   A. non-shopping products
   B. shopping products
   C. specialty products
   D. unsought products

5. The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?

   A. point of purchase promotion
   B. cents off deals
   C. sales premium
   D. advertising specialties

6. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

7. The short term benefit given to the customers to attract more customers is called?

   A. sales promotion
   B. inbound promotion
   C. outbound promotion
   D. organizational promotion

8. Finding new ways to create more satisfying products for customers is called?

   A. customer centered product development
   B. team based product development
   C. systematic product development
   D. concentration based development

9. The group of customers who follows a majority of people before buying innovative products is called?

   A. late majority
   B. early majority
   C. laggard
   D. early adopter

10. The products that customers buy after careful comparison on price and quality are called?

    A. specialty products
    B. less specialty products
    C. shopping products
    D. unsought products