A. customer centered product development
B. team based product development
C. systematic product development
D. concentration based development
Related Mcqs:
- The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management - In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
A. product line
B. product class
C. need family
D. product family - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
A. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing - The short term benefit given to the customers to attract more customers is called?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion - The testing technique in which researchers measure customers responses to new products is called?
A. controlled test markets
B. simulated test markets
C. free test markets
D. uncontrolled test markets - The means of reconciling and conflicting customer’s goals and create best solutions for customers is considered as _________?
A. straddle positioning
B. straddle segmentation
C. straddle targeting
D. straddle points of parity - The group of customers who follows a majority of people before buying innovative products is called?
A. late majority
B. early majority
C. laggard
D. early adopter - The products that customers buy after careful comparison on price and quality are called?
A. specialty products
B. less specialty products
C. shopping products
D. unsought products - The total number of products that will be bought by defined set of customers for specific area is called __________?
A. market demand
B. product demand
C. services demand
D. customer buying power
