A. market demand
B. product demand
C. services demand
D. customer buying power
Related Mcqs:
- The products that are bought to be used in conduct of business is called?
A. consumer products
B. industrial products
C. augmented products
D. core customer value - The pricing strategy used to set prices for products that are optional with the main product bought is called?
A. competitive pricing
B. captive product pricing
C. optional product pricing
D. product line pricing - The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - The products that are bought without detailed comparisons are best classified as?
A. sought products
B. unsought products
C. less convenient products
D. convenient products - The products or market offering bought by consumers for personal consumption are classified as?
A. augmented product
B. consumer products
C. industrial products
D. intangible services - The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?
A. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing - The short term benefit given to the customers to attract more customers is called?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base - The group of customers who follows a majority of people before buying innovative products is called?
A. late majority
B. early majority
C. laggard
D. early adopter
