The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?

Related Mcqs:

1. The testing technique in which researchers measure customers responses to new products is called?

   A. controlled test markets
   B. simulated test markets
   C. free test markets
   D. uncontrolled test markets

2. The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________?

   A. visualizations
   B. personifications
   C. laddering
   D. associations

3. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

4. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?

   A. esteem
   B. perceived esteem
   C. energized esteem
   D. energized similarities

5. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

6. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

7. The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

8. The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

   A. total customer benefit
   B. total customer cost
   C. total economic cost
   D. total functional cost

9. Any occasion on which the brand or product is encountered by end customers is called __________?

   A. customer touch point
   B. company touch point
   C. retailers touch point
   D. relationship touch point

10. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

    A. by-product pricing
    B. optional-feature pricing
    C. product line pricing
    D. Two-part pricing