A. open-ended questionnaire
B. close-ended questionnaire
C. quantitative measures
D. qualitative measures
Related Mcqs:
- The testing technique in which researchers measure customers responses to new products is called?
A. controlled test markets
B. simulated test markets
C. free test markets
D. uncontrolled test markets - The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________?
A. visualizations
B. personifications
C. laddering
D. associations - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?
A. esteem
B. perceived esteem
C. energized esteem
D. energized similarities - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?
A. total customer benefit
B. total customer cost
C. total economic cost
D. total functional cost - Any occasion on which the brand or product is encountered by end customers is called __________?
A. customer touch point
B. company touch point
C. retailers touch point
D. relationship touch point - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing