The kind of marketing through which company connect with targeted segments on one to one interaction basis is classified as?

Related Mcqs:

1. The company marketing mix that target market segments very broadly is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

2. The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?

   A. segment identification
   B. segment attractiveness
   C. solution based segmentation
   D. need based segmentation

3. The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?

   A. competitor centered company
   B. customer centered company
   C. profit centered company
   D. market centered company

4. The pricing strategy in which the company determines price it will make the targeted return is classified as?

   A. target return pricing
   B. markup return pricing
   C. learning pricing
   D. marginal pricing

5. The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?

   A. markup pricing
   B. target return pricing
   C. target return costing
   D. markup costing

6. The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

   A. individual marketing
   B. differentiated marketing
   C. mass marketing
   D. niche marketing

7. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

8. The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?

   A. sought products
   B. unsought products
   C. specialty products
   D. industrial unsought products

9. The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

10. Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?

    A. market follower
    B. market niche
    C. market challenger
    D. market leader