A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses
Related Mcqs:
- The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________?
A. escalator clauses
B. reduction of discounts
C. unbundling
D. delayed quotation pricing - The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?
A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
A. direct channel
B. indirect channel
C. flexible channel
D. static channel - The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?
A. markup pricing
B. target return pricing
C. target return costing
D. markup costing - If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called?
A. flexible channel
B. static channel
C. direct channel
D. indirect channel - Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________?
A. One seller, many buyers
B. One buyer, many sellers
C. many sellers, many buyers
D. None of above - The sales force structure in which salespeople are designated to sell the company’s product to certain industries or customers is classified as?
A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure - The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?
A. shallow strategy
B. push strategy
C. pull strategy
D. bundle strategy
