A. Cost of investment on marketing
B. Relative market share
C. Market growth rate
D. Relative market share plus market growth rate
Related Mcqs:
- The net present value is calculated by _________?
A. brand discount rate
B. brand auditing
C. brand personification
D. total brand earnings - If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?
A. $45.25
B. $40.25
C. $36.25
D. $32.25 - The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?
A. markup pricing
B. target return pricing
C. target return costing
D. markup costing - The desired return is subtracted from 1 and is divided by unit cost to calculate __________?
A. markup demand
B. unit cost
C. markup cost
D. markup price - The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as _________?
A. target return price
B. value pricing
C. perceived pricing
D. target markup price - In value stages, the marketing program investment must consider __________?
A. attachment
B. product and trade
C. price premiums
D. market capitalization - In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?
A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict - The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system - In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing
