The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?

Related Mcqs:

1. The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?

   A. acid test
   B. profitability test
   C. product positioning strategy
   D. segment attractiveness

2. The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?

   A. product adaptation
   B. straight product extension
   C. dual adaptation
   D. communication adaptation

3. The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?

   A. product adaptation
   B. straight product extension
   C. dual adaptation
   D. communication adaptation

4. The product strategy according to which product is marketed without any change in foreign market is classified as?

   A. product adaptation
   B. straight product extension
   C. product invention
   D. communication adaptation

5. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

6. Information can be produced and marketed as a ___________?

   A. Product
   B. Show
   C. Reality
   D. Service

7. The market segment which is large enough or profitable enough to be served is known as?

   A. attainable segment
   B. measureable segment
   C. accessible segment
   D. substantial segment

8. The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?

   A. solution based segmentation
   B. need based segmentation
   C. segment identification
   D. segment attractiveness

9. If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?

   A. differentiable segment
   B. non-differentiable segments
   C. intermarket segmentation
   D. intramarket segmentation

10. The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?

    A. multichannel distribution system
    B. multichannel system
    C. multiple intermediary system
    D. multiple manufacturing franchises