A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation
Related Mcqs:
- The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The product strategy according to which product is marketed without any change in foreign market is classified as?
A. product adaptation
B. straight product extension
C. product invention
D. communication adaptation - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?
A. geographic segmentation
B. gender segmentation
C. psychographic segmentation
D. behavioral segmentation - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The defense strategy in which the leader stretches over new market territories using market diversification is classified as _____________?
A. mobile defense
B. static defense
C. stable defense
D. unstable defenses - The strategy of introducing new product in existing market is classified as?
A. Market development
B. Market penetration
C. Product development
D. Diversification - The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?
A. optional product pricing
B. skimming pricing
C. penetration pricing
D. captive product pricing
