A. Market development
B. Market penetration
C. Product development
D. Diversification
Related Mcqs:
- The parent brand introducing new product within the existing category is considered as __________?
A. line extension
B. category extension
C. parent extension
D. brand extension - The process of introducing a new product into market is called?
A. commercialization
B. market testing
C. free test markets
D. uncontrolled test markets - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The product strategy according to which product is marketed without any change in foreign market is classified as?
A. product adaptation
B. straight product extension
C. product invention
D. communication adaptation - The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The market development is the result of introducing?
A. New product in existing market
B. Existing product in new market
C. Existing product in existing market
D. New products in new markets - The process of defining customer focuses on selling a product to existing market is called _________?
A. target market definition
B. strategic market definition
C. financial market definition
D. business analysis definition
