The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?

Related Mcqs:

1. The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?

   A. acid test
   B. profitability test
   C. product positioning strategy
   D. segment attractiveness

2. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

   A. vertical conflict
   B. horizontal conflict
   C. steep conflict
   D. slope conflict

3. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

4. The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?

   A. channel trade release
   B. channel distributive rights
   C. channel ordination
   D. channel conflict

5. The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?

   A. channel coordination
   B. channel conflict
   C. channel trade release
   D. channel distributive rights

6. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

7. The marketing channel that involves no intermediaries to made their products available to final buyers is classified as?

   A. direct channel
   B. indirect channel
   C. flexible channel
   D. static channel

8. Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?

   A. intermarket segmentation
   B. intramarket segmentation
   C. income segmentation
   D. psychographic segmentation

9. If men and women responds differently to the marketing efforts for fast food then the segment should be considered as?

   A. differentiable segment
   B. non-differentiable segments
   C. intermarket segmentation
   D. intramarket segmentation

10. If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?

    A. differentiable segment
    B. non-differentiable segments
    C. intermarket segmentation
    D. intramarket segmentation