A. direct channel
B. indirect channel
C. flexible channel
D. static channel
Related Mcqs:
- The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as?
A. flexible channel
B. static channel
C. direct channel
D. indirect channel - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - The number of intermediaries that made products or services available to final customer are classified as?
A. flexible channels
B. chain of channels
C. channel levels
D. marketing levels - Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?
A. push strategy
B. pull strategy
C. bundle strategy
D. both A and B - The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?
A. exclusive distribution
B. exclusive dealing
C. physical distribution
D. supply chain management - In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?
A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict - The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?
A. bundle strategy
B. shallow strategy
C. push strategy
D. pull strategy - In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?
A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel - The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - In marketing channels, the channel level of company selling its products only through retailers is classified as __________?
A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel